How do we make people invest in polarized sunglasses from Sunglass Hut? As a somewhat sterile and exclusive company we knew they needed a push by using that exclusivity in a more inviting way. Using life size polarized technology we created installations that could only be seen using polarized sunglasses. We decided the only thing better than protecting your eyes is using them to find a drink.
Experiential + Interactive + In-store
Attaboy Speakeasy without polarized sunglasses. Attaboy Speakeasy with polarized sunglasses.
Employees only speakeasy without polarization. Employees only speakeasy with polarization.
In store installation.
+ other outdoor exectuions.