Writes + Rants

Sunglass Hut

How do we make people invest in polarized sunglasses from Sunglass Hut?

Make it an exclusive experience.. 

In store. White sterile walls turned lively. 

SPEAKEASY. If you're wearing polarized sunglasses you have the vision to see the door. 

Vegas, baby. 

Swimming Pool floor only visible with polarization.

Beach installation.