We're saying ta ta to the taboo that women shouldn't carry knives. We targeted a 40 year old knife company that mainly sells to men and decided it's our turn. We might not be using them to catch dinner, but we have some other ideas. Bold and badass, we are Benchmade Knives.
Print + Package Design
Packaging copy: Taboos are meant to be challenged and women were born to conquer them. You're tough as steel, you cut through bullshit, and tear hearts in half. You poke and prod, seeking answers where only the brave will question. You're sharp as hell and the cutting edge of perfection.
You were built to rule, Benchmade was built for you.